For the better part of the last decade, I have been creating thumb-stopping and award-winning advertising stories for brands across verticals and countries in the Asia Pacific, North America and the Middle East.
I have also been trying to give back to the Indian media industry by teaching at leading media schools in Mumbai.
Currently, I am at The New School, NYC, where I will graduate with an MS in Media Management in December 2022.
I also work with them as a
Creative Producer.
LAST SEEN
CREATIVE LEAD - HP Studio
SENIOR MARKETING MANAGER - EROSSTX | EROS INTERNATIONAL
BRANDS
HP Studio
Creative Strategy on campaigns for North America and APAC markets
- Augmented Reality (AR) Campaigns
- Creative Direction
- Video Content Strategy
- Advertising Campaigns
ErosSTX | Eros International
OTT & Film Marketing
- Creative Direction
- Marketing Management
- Brand Strategy
Netflix India
Brand + Title Marketing
- Marketing Strategies
- Social Media Campaigns
- Producing Trailers
- Directing Promos
- Ad Screenplays
- 10 Indian Original Shows
- 4 Movies
ONEPLUS INDIA
OnePlus 6 Launch | OnePlus x Sacred Games
Creative direction for the Snapchat campaign to launch the OnePlus 6.
Created the first ever Snapchat Ad campaign "Shot on OnePlus"
"Shot on OnePlus" posters for Sacred Games with OnePlus 7 Pro.
Branding, Launch, Title Marketing, App Marketing
ALTBalaji
Website & product copy and UI contributions.
Set up social media channels.
Launched the brand.
Marketed original slate of 18 titles.
YouTube India
Co-Branded Campaign
- Marketing Strategies
- Social Media Campaigns
- Producing Trailers
- Directing Promos
MTV India
Content Marketing
Content strategy for the brand website
1000+ published articles across genres: Lifestyle, Fashion, Entertainment, Sex & Healthcare.
Viacom18 Motion Pictures
Digital Marketing for International Releases:
- A Quiet Place
- Downsizing
BIRA 91
#MakePlay Campaign
Digital marketing strategy and rollout for the Snapchat extension of the #MakePlay launch campaign.
Augmented Reality Snapchat filters with the signature Bira Monkey Faces.
Colors Marathi (Regional TV Channel)
TV Title Marketing
Launched Big Boss Marathi
Launched 7 fiction titles and 3 non-fiction titles.
Social media marketing strategy and content generation
Myntra
End of Reason Sale Campaign
Social media marketing strategy for End of Reason Sale 2017.
Content strategy, creative supervision and calendar curation.
Aditya Birla Money
App Marketing
Positioning & GTM Strategy for Aditya Birla's premiere stock trading platform
Digital marketing & consumer acquisition strategy
Social media marketing & content strategy
Some More Brands
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Beardo
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Gatsby India
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Viviana Mall
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The Irish House
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Copper Chimney
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The Lingerie Shop
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PlayWin Lotto
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Pernod Ricard
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Tresmode
-
Fabindia
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L.I.C of India
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#GiveItUp – LPG Subsidy
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Vicks #HugYourDad
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Tourism Malaysia
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Opium Eyewear
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Petroleum Minister Mr. Dharmendra Pradhan
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MoPNG – Ministry of Petroleum and Natural Gas
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Indiabulls Finance
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Fastrack
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Canadian Wood
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Balaji Motion Pictures Ltd.
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Kompanero
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Mad Over Donuts
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Sheth Developers
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Bombay Brasserie